Pearl and Dean Research

During my research I used the Pearl and Dean marketing site which enabled me to establish my target audience for the opening of my thriller in terms of age, gender and social class.

The Departed
age			gender
4-6	0%		male	62%
7-11	0%		female	38%
12-14	0%		class
15-24	32%		AB	20%
25-34	31%		C1	46%
35-44	11%		C2	17%
45+	25%		DE	17%
source: CAVIAR

Seven
age			gender
4-6	0%		male	60%
7-11	0%		female	40%
12-14	0%		class
15-24	42%		AB	26%
25-34	39%		C1	29%
35-44	10%		C2	31%
45+	9%		DE	13%
source: CAVIAR

Paycheck
age			gender
4-6	0%		male	78%
7-11	0%		female	22%
12-14	3%		class
15-24	29%		AB	31%
25-34	38%		C1	22%
35-44	22%		C2	23%
45+	8%		DE	24%
source: CAVIAR

From this research I was able to notice that the target audience for people watching thrillers were males aged 15-34 within the working/middle class.