During my research I used the Pearl and Dean marketing site which enabled me to establish my target audience for the opening of my thriller in terms of age, gender and social class.
age gender 4-6 0% male 62% 7-11 0% female 38% 12-14 0% class 15-24 32% AB 20% 25-34 31% C1 46% 35-44 11% C2 17% 45+ 25% DE 17% source: CAVIAR
age gender 4-6 0% male 60% 7-11 0% female 40% 12-14 0% class 15-24 42% AB 26% 25-34 39% C1 29% 35-44 10% C2 31% 45+ 9% DE 13% source: CAVIAR
age gender 4-6 0% male 78% 7-11 0% female 22% 12-14 3% class 15-24 29% AB 31% 25-34 38% C1 22% 35-44 22% C2 23% 45+ 8% DE 24% source: CAVIAR
From this research I was able to notice that the target audience for people watching thrillers were males aged 15-34 within the working/middle class.
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